Creating your Internet home based business plan is crucial before you start building the business. The plan should be a long range plan of a minimum of 3 years and stick to the plan. It is the main component in your goal to work for yourself and not work to make someone else rich. Your plan for independence and financial freedom must be in place before jumping in unprepared.Everyday thousands of entrepreneurs are searching for information on business ideas and opportunities. Over the past few years, many companies have gone belly up, 401k accounts disappear and increasing energy costs that continue to hold the economy hostage. Every year tens of thousands of individuals from all levels of employment are discovering they have been living based on another individuals or company plan. They understand that a positive change is required for their survival during this ever worsening economy. They also realize that a home business opportunity is the only viable alternative.The right time to start your home business is nowo It is the right time if you are sick and tired of working long hours every week, for 50 weeks a year, with little to show for it.o It is the right time if you have been laid off recently or indications are that you will be next.o If you have been unemployed for more than 9 months and your extension will soon end, it is the right time for you to start building a home business on the Interneto Since more jobs are still being outsourced and the small number of jobs remaining that pay a livable wage are limited, it is the right time for you to start your Internet businessA few questions you need to find answers for:o Is there a good compensation plan in place?o What are your monthly income expectations?o What resources will you need to accomplish your goals?o Does the company have a support mechanism in place?The importance of a business plan cannot be emphasized enough when you consider starting a home business opportunity. If you have problems drafting your business plan, I encourage you to get help from a professional or from others who have a home business. You can even get help from searching the Internet for articles on writing business plans. All of this and more you can do with your computer using a search engine.In conclusion, with a business plan as your guide or map to building your Internet home based business and if you stick with the plan, your reward will be financial freedom.

The Spanish property market is not melting down, contrary to what you may have read. In fact the market for quality property is holding its ground, so forget that fantasy of bagging a nice villa for a song. But it is also a buyer’s market, which means bargains can be achieved, though if you want quality, you have to pay the priceThe event that sparked the doom-laden headlines was a fall in the Spanish stock market on 24 May. Jittery investors dumped property company stocks, dragging down the Spanish index and other European stock markets for good measure (London fell 0.77%). The stock market has not recovered its confidence in Spain’s housing market, and most of Spain’s quoted property companies have lost 25% to 30% of their market capitalization since February.But whilst the stock market hogs the headlines with bad news, what is actually going on in Spain’s housing market?According to the Spanish government’s figures everything is hunky-dory. Average property prices rose by 7.2% over 12 months to the end of March, and a market that was boiling just a few years ago, with prices doubling in 5 years, continues to glide towards a soft landing.But official figures aren’t the whole story, and are best taken with a large pinch of salt. Data from some other sources, and the confessions of costa estate agents, suggest stagnant or falling prices in many coastal areas popular with British buyers. Speculative investors have disappeared to riskier shores, buyers are fewer in number and more cautious, and a galloping construction boom has lead to a glut of certain types of properties in some areas. The big picture is of a struggling market.But there is also some good news. Though some buyers have lost confidence in Spain, there still appears to be a huge reserve of buyers if the price is right.To understand what is really going on you have to look at market segments in different regions.COSTA DEL SOLBuyer activity on the Western Costa del Sol peaked in 2003 and has been falling ever since. Corruption scandals, money laundering busts, and illegal building problems in Marbella damaged buyer confidence in the whole region, and a deteriorating price-value calculation encouraged potential buyers to look elsewhere. “Property prices are back to where they were 2 to 3 years ago,” explains Mark Clifton of the International Property Partners in Marbella.But after several difficult years there are now some grounds for optimism. Malaga airport is being expanded, and a new rail link under construction along the coast should significantly improve access, and boost visitor numbers. Corruption is being tackled, demand is diversified, and vendors many now realize they have to accept offers. Attractive properties in the right areas and the best developments appear to selling quickly if the price is realistic, and inland there is an acute shortage of the kind of fincas that British buyers with money are after. “Buyers today are savvy people with money, who are well informed and know what they want, not the deranged investors with 100% mortgages who inflated the bubble a few years ago,” explains Barbara Wood, of The Property Finders.It is now a better time than it has been for years to get quality property for a reasonable price that represents good value. But there is also still a glut of rubbish 2-bedroom flats in undesirable locations all along the coast. Steer well clear of these properties, as prices may well fall.At the eastern end of the Costa del Sol, in Almeria province, they are building to many identikit apartments. Expect trouble in this segment, perhaps with exception of beach front apartments and other desirable locations in limited supply.MURCIAMurcia is an ambitious late comer to the property game. There has been an explosion in the region’s property supply, with 10 times as many properties now being built than 10 years ago, much of it on golf course developments intended for foreign buyers.In recent years relatively high prices on the costas to the north and south drove property buyers, especially investors, into the arms of Murcia’s developers, with their easy-to-sell off-plan investments. But prices increased too far too fast, and resale prices on many projects have been dribbling down in search of demand for the last couple of years.”Some developers don’t seem to build what British buyers want,” comments Gordon of Blue Med Properties. “When prices rise, buyers expect more in return, so there is now a glut of properties on new developments that don’t match buyer requirements at the price. That’s going to stop prices rising anytime soon.”There are fewer British buyers around than in past years, though the ones that there are seem well informed, looking for value, and serious about buying if they can find it. Overall, the number of transactions are down, and given the amount of new property coming onto the market, expect prices to remain anaemic for some years. The few outstanding developments in the region, such as Hacienda del Alamo, which tick all the right boxes for British buyers, should benefit from buyers who like the region, and don’t mind paying for quality.COSTA BLANCAThe south Costa Blanca, centred on Torrevieja, is a great example of how to turn a lovely coastline into something closely resembling a council estate. Inland, the property market is a minefield of illegal built projects. Big estate agents on this patch happily stuff their financially-challenged clients with outrageous commissions of 20% or more in return for paying for a 200 quid inspection trip (sangria included) If it’s not cheap, then it’s not good value, and if it is cheap, then it’s just cheap. This is a down market area with a bad cement habit, so don’t expect prices here to go anywhere, except perhaps down.The North Costa Blanca, from Alicante up, is a different world, especially the upmarket area around Javea, Denia, and Moraira. The market on the coast is subdued but stable, and many vendors are no longer asking silly prices. “There are fewer transactions then before, but there is still substantial interest in quality properties in good locations that a core of affluent buyers want,” explains David Mear of VillaMia in Javea. Even so, there are also pockets of overdevelopment in this area, and prices for the had to sell stuff might need to come down by 10 to 20% to find a buyer.Inland the market for detached properties with the right characteristics appears in fine fettle. “Detached properties with a bit of land and a pool, within 1 hour of the coast and the airport, and under 300,000 Euros are selling well. I can’t find enough of them for my clients,” says Andrew Lupton, head of Stacks Relocation in Spain.COSTA BRAVATransaction prices on the Costa Brava, in particular the Baix Emporda part of the coast (Spain’s answer to Tuscany), have been rising gently in the last couple of years. There is a good stock of upmarket properties, the market hasn’t been flooded with new apartments, and demand is driven by both European and local buyers from affluent cities like Barcelona. Nevertheless, the market is cooler than it was, with more properties on the market than before. Buyers have more negotiating power as a consequence, and vendors will consider offers. “There are still some silly asking prices around, but the chances that someone will pay them are lower,” explains Louisa Grundon of local agents PCI.Whilst Spanish demand holds up it’s difficult to see prices falling, though it is also hard to imagine prices growing as strongly as they have in recent years. There are two factors that could shake up the market. On the one hand, the TGV-fast train will soon connect Girona and Barcelona, which could give demand for property a boost, and further drive up prices. But on the other hand, if the Spanish economy turns down, local demand for second homes could dry up, pushing down prices.MALLORCAIn the last decade Mallorca has consolidated its position as Spain’s top upmarket destination, and the first choice for A-list celebrities. Prices are high, but buyers are affluent, and there is a large stock of high-end properties, so it’s all relative. And in a rare display of enlightened thinking for urban planners in Spain, they even banned new development on the island from a couple of years, so there has been some restraint on the supply of new properties. As with the rest of Spain, the market has cooled down, and asking prices are more realistic. “Buyers are better informed, and vendors more disposed to negotiate if they want to sell,” explains David Novi, of Novi Properties Mallorca. “The overall number of transactions is down, but transaction prices are stable, foreign demand is steady, and it doesn’t look like prices will fall.” Mallorca benefits from diversified and affluent European demand, which reduces the risk of investing in property on the island. Menorca is stable, with low levels of new construction. Ibiza is a bit riskier, as there is a lot more property on the market, and its rave image is starting to get a bit tacky. On Formentera, owners can still ask what they want.WINNERS & LOSERSRecent headlines have rung the bell on Spain’s property boom, but in most areas popular with British buyers the boom ended several years ago. In place of the boom’s monoculture now we have a nuanced picture of regional market segments performing in different ways. As with all periods of change, there will be winners and losers.The real losers are the short term speculators who over-extended to buy off-plan for short-term gain in the final years of the boom. The lucky ones are breaking even, the rest are losing some or all of their deposits. The overhang of distressed investors will soon be gone from the market.Potential losers include anyone dumb enough to buy an obviously unattractive apartment in an overdeveloped area in the present market, or anyone ill-informed enough to pay a silly asking price.Loses may be more widespread if Spain goes into a construction-lead recession in the next couple of years. Unfortunately, this is not out of the question, given the extent to which Spain’s economy depends upon the housing sector for job creation and economic growth. A recession would hit Spanish demand for holiday homes hard, and prices could fall across the board. But even in this worst case scenario, which is hard to imagine when Spain’s economy is growing so strongly, quality property that appeals to foreigners will suffer least, and market will recover in due course.Winners include anyone who bought an attractive property in a good area 5 years ago or more. These properties should still sell in today’s market for a reasonable return.And potential winners also include anyone prepared to make the effort to find good value in today’s market. The market for quality property has not collapsed, nor will it, so forget about getting quality on the cheap. Bargains are not about cheapness, they are about good value, and now that the boom is over, this is the best time in years to find a bargain in Spain. Over the long term, the right property in Spain should deliver reasonable financial returns, to add to a great quality of life.

A residential property management firm can be invaluable to a property owner. This is largely because a property owner often has a vision of watching their real estate investment grow, with a solid rental fee coming in and with a big profit waiting once the property value has escalated over time. What the property owner is almost never prepared to handle is the little clause in their rental agreement with their tenants that requires repairs, replacements and immediate assistance for home repair issues. Waiting to get multiple quotes for repairs of your own residence is one thing. Acquiring timely quotes and actual repairs for a tenant is an entirely different one with potentially significant legal ramifications.

Even minor repairs can become major problems, such as a drain that backs up and warps a floor or a deck with splintering boards that someone has fallen through. An experienced residential property management company will have the right contractors just a phone call away- something that will be essential when working with a contractual obligation to provide safe living standards. Some of the greatest difficulties in working with contractors include finding ones that are reliable as well as finding contractors who bid a fair price. A real estate investor is typically not as familiar as a residential property manager would be when it comes to market prices for particular repairs.

A residential property manager would also be more likely to have an understanding of the processes required for a repair to ensure it is solid and that you are getting your money’s worth. Having the skills to proactively repair a potential issue can pay off considerably. For example, a professional property manager would be able to gauge whether a few bathroom tiles needed to be replaced or whether the drywall was actually the source of the damage and a more extensive repair would eliminate the potential for issues such as mold.

A property owner should seriously consider the skill set a professional property manager can bring to the table in order to ensure the real estate investment is adequately handled. It will only take one preventable repair issue or botched contractor job to make it clear the added knowledge and skills of a property manager would have benefited the overall real estate investment.

When creating an advertising campaign for a big brand, an advertising agency will always strive for one thing – mass appeal. The greater the appeal, the greater the result. There are a few key strategies by which advertising agencies should abide in order to ensure they produce the right advertising campaign for their brand.

Design – You should always seek to capture people’s imaginations and strive for innovative, creative designs within your campaign – never settle for second best or something people feel they’ve seen before. Whether it’s down to typography, the images used or the general concept of the ad, always think out of the box and bear in mind that you need to build a brand that’s memorable and captures people’s imagination.

Multi-Platform – Traditionally, a number of different channels are incorporated into an advertising campaign in order to reach the largest audience possible. A combination of traditional and contemporary advertising strategies can be combined to create impactful campaigns. The more conventional methods of print, radio and broadcast out of home are still extremely popular and can be teamed with more bespoke impact locations and modern digital out of home advertising platforms. By encompassing fully-integrated advertising campaigns, brands ensure that they reach a mass audience. Urbanites can be targeted through multi touch points including billboard advertising, digital screen advertising and building wraps, for example, while people in more rural areas can be targeted through the more traditional advertising methods. You should also ensure that you take advantage of social media and make the most of websites such as Facebook, Twitter, YouTube and Pinterest. Millions of people use these sites daily and their power as advertising platforms cannot be underestimated.

Interactive – Advertising campaigns are becoming increasingly interactive. Brands want to engage with their audiences, especially gadget-obsessed younger ones. An advertising campaign comes alive by devising things such as apps and online games that are in line with your advertising campaign. A recent example of this is HTC’s UK-wide campaign where members of the general public were invited to create poster designs for the launch of the new HTC One smartphone. The winning designs were then exhibited on giant posters in seven different cities throughout the UK. This campaign, run in conjunction with blowUP media, is a classic example of a brand wanting to engage its audience and integrate consumers within their advertising campaign.

Advertising agencies now recognize that they need to reach the largest possible audience in order to maximize exposure for a product. In doing so, this mass marketing should result in higher sales and greater results.